Talk It Up: Three Conversations That Can Strengthen Your Company Culture

Making good decisions is a crucial skill at every level – Peter Drucker

Writing for Talent Management and HR (http://bit.ly/1KWCe2t), John Hollon cites a survey concerning the state of employee engagement. Among his finding that employers need to pay attention to include: More than 54 percent of employees have felt frustrated about work; only 38 percent of workers strongly agree that their manager has established a strong working relationship with them; some forty percent say they don’t get their company’s vision, or worse yet, have never seen it; nearly 67 percent of American workers can name at least one thing that would prevent them from taking any kind of risk at work.

With survey results like the one mentioned above- coupled with all the talk about company culture- it’s safe to say that there is a disconnect between what we want and what we actually have. But does it have to be this way? What steps can be taken to turn it around?

All of the answers and possible solutions will not be covered in this space. But hopefully it will serve as a catalyst for an honest assessment and how to move forward in your own organization. I think it begins with priorities in what we communicate. Here are three ways to make a difference.

Talk up your values

Your organization is only as strong as the values you subscribe to and in the way you practice them. Building a workplace culture on clearly articulated values reinforces your purpose and gives a sense of meaning and buy-in on the part of your people.

In the book, Full Steam Ahead, Ken Blanchard and Jesse Lyn Stoner write, “Values provide broad guidelines on how you should proceed as you pursue your purpose and picture of the future. They need to be clearly described so you know exactly the behaviors that demonstrate that the value is being lived. They need to be consistently acted on, or they are only “good intentions”.”

If your values are not clear, regularly communicated and subscribed to, then your organizational culture is adrift. Talk up your values and keep them before your people. When your people know where they are going- and why- they will show up not out of duty but for a compelling purpose.

Talk up your purpose

Your purpose is your “why”. It’s your heartbeat as a leader. Knowing your “why” gives life and work meaning and direction. The same principle is applicable to your company culture. When your people know the “why” of the organization then they can understand the importance of the role they play in advancing it.

In his book, It’s Not About the Coffee, former Starbucks International President Howard Behar writes, “At Starbucks, I’ve always said we’re not in the coffee business serving people, we’re in the people business serving coffee.” And this is at the heart of knowing your “why” and why that is so important. Do you know the answer to your “why”?

Your people will never rally around and devote themselves to an organization that doesn’t know its “why” and how it relates them and to their future. If you want to build your culture start by talking up your purpose. If you don’t know your “why” then neither do your people.

Talk up your vision

When some forty percent of workers don’t know their company’s vision or have never seen it then it’s time to get real about company culture. So let’s take a moment and get real: As an employee, do you know what your company’s values are? As an employer, when was the last time you communicated your values?

When your organizational values and purposes are clear in the hearts and minds of your people then they will naturally gravitate to your vision for the future. When team members buy-in to the leadership, and understand the “why”, then they will begin to look at their role in a different way.

Talking up values is not a one-time proposition or something to tuck away in a discarded employee manual. As Blanchard and Stoner state, “Visioning is an ongoing process; you need to keep it talking about it.”

The challenges of building a healthy company culture are real and ever-evolving. It takes a leader with insight, a teachable attitude, and a willingness to improve on all levels to make it work. By talking up your values, your purpose, and your vision, you can instill in your people a greater understanding of where they are, why they are there, and where they are going.

Talk it up!

© 2016 Doug Dickerson

Three Traits of Leaders Who Finish Strong

Life's battles don't always go

To the stronger or faster man,

But soon or late the man who wins

Is the one who thinks he can.

-          From, The Man Who Thinks He Can, by Walter D. Wintle

The Greeks had a race in their Olympic games that was unique. The winner was not the runner who finished first. It was the runner who finished with his torch still lit.

As we move down the stretch toward the end of 2015 now might be a good time to think about how you are finishing the year. As it was with the Greeks, it’s the one who finishes the race with his torch still lit that wins.

At this juncture in the year you may be tired and weary. You may be more than ready to turn to turn the page on 2015 and welcome a clean slate that awaits you in 2016.

With the finish line of 2015 in sight let’s consider the traits of leaders who finish strong. It’s a simple list and is certainly not an exhaustive one. You may want to add to it. These are my top three.

Leaders who finish strong have clarity of purpose

One of the traits of leaders who finish strong are those who live their life intentionally with purpose. Each day is seen as a gift and an opportunity to add value to those around them and make a difference in their world.

Living and leading with purpose makes each day meaningful and unique. It’s an opportunity to use your God-given gifts and abilities for a good cause. When you live your life with purpose it motivates you in a different way. No longer is it about you, it’s about others. A selfless leader is a strong leader who will also finish strong.

Leaders who finish strong have a resilient attitude

I’ve yet to meet a leader who doesn’t face his or her fair share of problems and adversity. It comes with the territory. Maybe more so. But the leader who finishes strong is not the one who was exempt from adversity but the one who endured it.

Leaders who finish strong have discovered the secret that it’s not about what happens to them that matters but what happens in them that sets them apart. Leaders who finish strong have a resilient attitude that never gives up. They understand that they are responsible for it and work at having a good one every day.

Leaders who finish strong have tapped into their work-life balance

“All work and no play makes Jack a dull boy,” so says the old proverb. Leaders who finish strong are those who understand the importance of a sound work-life balance. These leaders know and understand the value of hard work and give it their all day in and day out. They roll up their sleeves and are willing to go the extra mile to get the job done.

But finishing strong requires balance. And if as a leader you are burning the candle at both ends with no balance in your life as it pertains to rest and recreation soon you will be of little value to anyone.

Leaders who finish strong are able to do so because they have the balance they need. Make sure that you give your mind and body the rest it needs and deserves. Remember, it was not about finishing the race first for the Greeks that mattered, it was finishing with your torch still lit. If you cross the finish line of 2015 burned out and spent how will you begin 2016?

As the year draws to a close think about how you can finish strong. What action steps do you need to take? It’s not too late. Finish strong and be ready to tackle a new year with a renewed sense of passion and purpose.

© 2015 Doug Dickerson

On Becoming a Relevant Leader

There are times when a leader must move out ahead of the flock, go off in a new direction, confident that he is leading his people the right way. - Nelson Mandela

When Irving S. Olds was chairman of the U.S. Steel Corporation, he arrived for a stockholders' meeting and was confronted by a woman who asked, "Exactly who are you and what do you do?" Without batting an eye, Olds replied, "I am your chairman. Of course, you know the duties of a chairman--that's someone who is roughly the equivalent of parsley on a platter of fish."

The pretense in Irving S. Olds answer may have satisfied the inquisitive woman, but it is a relevant question for leaders today. Understandably, the people you lead need to know who you are and what you do. If not, they will not follow you. But beyond that, it’s imperative that you know the answer.

The fact is, every leader wants to be relevant. I’ve yet to meet a leader who did not want to be at his or her best and make an impact. The issue of relevance however is not about satisfying your ego or building yourself up at the expense of knocking someone else down.

The measure of your relevance as a leader may be open to subjective interpretation by some people. That being said, the measure of your relevance is not about how others see you but how you answer these four questions. It’s not an exhaustive set of questions by which to gauge your relevance as a leader but it’s a good place to start.

Do I know my “why?”

Simon Sinek popularized the idea in his book, Start With Why, and it has revolutionized the lives of many with the discovery. So the question is, “Why do I do what I do?” Put another way, “What drives and inspires you?” It’s a question every leader must answer.

Until you know the answer it will be hard to lead and consequently it will be hard to be relevant. Unless you know the “why” of your life in leadership it will be difficult for others to know why they should follow you. Being relevant in the lives of the people you lead begins by being honest with yourself. Know your “why”.

Are my values clear?

Having a clear set of values is what keeps you grounded as a leader. When your values are clear then decision-making becomes much easier. Values-based decisions are made not by what is expedient or popular but by a governing set of principles.

Unfortunately, some leaders fall into the trap of confusing being popular for being relevant. The two could not be more different. If you want to be relevant as a leader in the 21^st century then be a leader with a clear set of values and stick to them. If your values are not clear then your leadership will be uncertain. Relevance begins with clearly defined values.

Am I building relationships?

Leaders are busy people. I get it. But the day you become too busy to connect and build relationships with your people is the day you become irrelevant in their eyes. Building relationships is time consuming and is hard work. But consider the consequences if you don’t.

Your relevance as a leader is tied to your ability and desire to build relationships with the people you lead. The greater the desire and effort the greater relevance and impact you will have. It’s not complicated. I realize you will not have deep personal relationships with everyone on your team, but as a leader you should always remember that people are your most appreciable asset. How you connect and build relationships will make a world of difference. If you want to be relevant to your people get connected to them. There are no shortcuts.

Am I still growing?

Your ability to connect and be relevant with your people hinges on your growth and development as a leader. How are you growing the leader within you? The simple truth is this: you can’t give what you don’t have. If you are not growing as a leader your relevance as a leader will suffer

Be proactive and intentional in your growth as a leader. Make reading good leadership books a priority, find good leadership podcast to listen to, and subscribe to good magazines to read such as Success. Your growth and development as a leader will set you apart as a leader. Your relevance as a leader depends on it.

© 2015 Doug Dickerson

The Power of Purpose-Driven Leadership

When you’re surrounded by people who share a passionate commitment and common purpose, anything is possible. – Howard Schultz

There is a story involving Yogi Berra, the well-known catcher for the New York Yankees, and Hank Aaron, who at that time was the chief power hitter for the Milwaukee Braves. The teams were playing in the World Series, and as usual Yogi was keeping up his ceaseless chatter, intended to pep up his teammates on the one hand, and distract the Milwaukee batters on the other. As Aaron came to the plate, Yogi tried to distract him by saying, "Henry, you're holding the bat wrong. You're supposed to hold it so you can read the trademark." Aaron didn't say anything, but when the next pitch came he hit it into the left-field bleachers. After rounding the bases and tagging up at home plate, Aaron looked at Yogi Berra and said, "I didn't come up here to read."

The story is a great reminder of why having and knowing your purpose is important. Do you know your company’s mission or vision statement? If not, sad to say, you are not alone. According to a survey conducted by TINYPulse (http://bit.ly/1puoP3z)  of over 300 hundred companies and 40,000 anonymous responses, the survey revealed that only 42 percent of employees know their organization’s vision, mission, and values. 

If your employees do not know your company’s vision, mission, or values then they will be poor representatives of your company. If you, as the leader, have not clearly communicated those core values then you have fallen down on the job. How can your employees represent what they do not know? Purpose-drive leadership is essential to your success. Here are three reasons why.

It gives context to your past

In order to understand where you are and where you are going it is important to understand your past. Knowing the back-story of your organization – all the successes and failures and how it emerged in the formative years is foundational information worth understanding.

Marcus Garvey said, “A people without the knowledge of their past history, origin and culture is like a tree without its roots.” Seek to understand where you have come from in order to make sense of where you are going. From that knowledge you can have a greater understanding and appreciation for where you are today.

It keeps you focused on the present

When your purpose and vision is clear it gives your employees the focus they need to succeed. If your team is in the dark about its mission and vision they are without the most basic of tools needed for success. Your employees cannot lead your organization to its intended destination if they do not understand why they are going there or the values that will guide them.

A clear understanding of your purpose gives them the ability to focus like a laser on accomplishing their goals and objectives. Just as Hank Aaron was able to tune out the distraction at home plate and hit a home run, so too, will your team succeed when they focus on their mission. 

It gives you direction for the future

When you can put your past in context and focus on the present then you can build for the future. When you have a purpose that is known, with employees who are engaged, then you have a future that is promising.

“Even though the future seems far away,” said Mattie Stepanek, “it is actually beginning right now.” Purpose-driven leadership is about empowering and equipping your team. Purpose-driven leadership is the rudder of your ship and will keep you on course. Your future is only as promising as your ability to empower. The time is now to lay claim to your purpose, make known your mission and vision, and discover the possibilities before you.

What do you say?

© 2015 Doug Dickerson

10 Value Statements Every Leader Needs To Know

Try not to become a man of success, but rather try to become a man of value. – Albert Einstein

As a leader, adding value to those around you should be of paramount importance. After all, people are your most appreciable asset. How well are you showing appreciation to the people in your organization?

In a Ragan.com (http://bit.ly/18VETIk) article a survey revealed that 69% of employees would work harder if management better recognized their work. How different would your organization look if 69% of your people were gladly putting forth more effort? By contrast, sixty- three percent of those who don’t feel appreciated plan to leave their jobs within two years. Based upon the way you show appreciation to your people would you expect a high turnover in the next two years?

When the truth about adding value of your people takes root in your heart and mind it will transform your leadership style. Adding value to those you lead takes on many forms. But there’s no easier way to do so than by the words you use to communicate with them. Try these (no particular order) for starters. Use them generously and see the difference it makes.

“We appreciate you”

This value statement speaks directly to your team member as a person. It’s not based on their specific job skill, position, or tenure. It’s simply about them as a person. Relationship building is at the heart of this value statement and it builds the foundation for moving forward.

“You’re making a difference”

This value statement is attached to the contributions your people make. These value statements belong to every person in your organization – from the CEO to the cleaning crew because everyone is important.

“How can I serve you?”

This value statement is an acknowledgement that you rely on your people to make your business work and as a leader you are committed to their success. When your people hear and see that you are 100% invested in them they will react in similar fashion. It creates a win-win scenario for the whole organization.

“Thank you”

These two words add value to your team members because it’s seen as an acknowledgement that you’ve recognized their hard work and dedication in moving the team forward. It’s perhaps the single most powerful value statement you will ever make.

“Let’s work together on this”

This value statement is based upon the notion that we can accomplish more together as a team than we can by ourselves. It’s when we bring our individual skills and talents to the table in mutual collaboration that our productivity can skyrocket. It’s also a reflection of your desire to be involved in the process of reaching those common goals.

“Let’s hear all sides”

This value statement is based on the belief that everyone has a voice that needs to be heard. Keeping your people apart is what hinders growth, fuels mistrust, and creates unhealthy alliances. You add value when you build bridges among your people. Healthy debate sparks creativity and often produces better solutions. It’s about tackling problems, not each other.

“Look at what you did”

Celebrating the successes of your organization and your people is important. You add value to them when you give credit where credit is due. Honor and reward the work of your team and don’t steal their spotlight.

“Go home”

You add value to your people when you give them time to be with the people they value most – their families. Never attempt to build your organization off the backs of your people by insisting they give up family time for company time.

“Here’s where we are going”

This statement is important because it affirms to your people their value in moving forward with the mission and vision of the organization. By keeping the vision before them they begin to see the value they contribute and the service they render as something meaningful that they can take pride in.

“Our team would not be complete without you”

Quite frankly, it’s hard to overstate the importance of people being the most appreciable asset in your organization. There will always be a bad apple here or there, but by and large when you have built and invested in your team that shares common values and goals your potential is unlimited.

Value is built where value is given. Make it a priority and you will go far as a leader.

What would you add to the list?

©2015 Doug Dickerson