I don’t care what they’re going to
say. Let the storm rage on, the cold never bothered me anyway. – Lyrics from
Disney’s’ movie, Frozen.
Call me
slow, but 229 million people beat me to the YouTube viewing of Let it Go, the enormously popular song
from the Disney movie, Frozen. For the record, I haven’t seen the movie, but
I have paid attention to the media buzz that the song has generated. It’s huge.
While people
from many sectors have embraced the song for a wide range of reasons, the
underlying tone resonates. There comes a time when you just to have to do what
the song says and let it go. But let’s now make the leap and see how this
philosophy plays out in the adult world and what the implications are in your
place of work.
Last year, Forbes
columnist Mike Myatt wrote about the “10 Reasons Why Your Top Talent Will Leave
You”. He explains that for all the talk about leadership many companies do not
have a process for retaining and developing talent. Myatt says, “As with most
things in the corporate world, there is too much process built upon theory and
not nearly enough practice built on experience.” His observation is both astute
and troubling.
His research
regarding organizational culture was also very revealing. His survey of
employees made for some interesting revelations: 30 percent believe they’ll be
working someplace else inside of 12 months, more than 40 percent don’t respect
the person they report to, more than 50 percent say they have different values
than their employer, and more than 60 percent don’t feel their career goals are
aligned with the plans their employers have for them. “So for all those
employees who have everything under control, you better start re-evaluating,”
says Myatt.
If these
revelations and those similar to it are going to be corrected then there must
be shifts made in leadership styles and implementation. The shifts will vary in
need and scope as each company’s needs prescribe. But here are a few general
ideas.
Create a shared vision.
If you want
your people to have skin in the game then give them a reason for the buy-in.
When your people are involved in creating the vision for their company then
they will also feel they are creating a vision for their future. It’s hard to embrace what you don’t create. Roles and
responsibilities of each person in the organization may vary but not their
commitment if you include them. Disseminating a vision is “I” driven; creating
the vision is “We” driven. Which one would you more readily embrace?
Build your culture on purpose.
The best
companies build their culture on purpose. Look no further than the workplace
cultures of companies like Zappos and Google to figure out why. The culture of
your organization is the environment, the tone if you will, whereby your
business plan can flourish and grow along with the people who work in it. It
has less to do with the perks (although included) and more to do with an
atmosphere that in every way, with every person, foster the opportunities to
grow and prosper. Your company culture is too important to leave to chance.
Build your culture on purpose and you will succeed on purpose. To do anything
less is to leave money on the table of your competitors.
Open channels of communication.
Nothing
frustrates employees more than the feeling, perception, or reality of
communication that is lacking. What a leader perceives as communication can be received
as something far different by employees. While that disconnect can be harmful
it is preventable. When a leader understands that communication has less to do
with the what, (although important) and more to do with the why and the big
picture, it can generate goodwill. When a leader is among his or her people it
lends itself to the best practice of communication which is through relationship.
It’s to time
create buy-in through shared vision, build your culture on purpose to implement
your vision, and open channels of communication through relationship. It’s time
to let go of anything and everything that would hold you back.
What do you
say?
© 2014 Doug
Dickerson
I welcome your feedback:
1. What are some leadership shifts do
you feel need to be made in your organization?
2. What leadership skills do you need
to enhance to help create that change?
3. Which of the three ideas did you
most identify with? Why?
4. What advice would you give leaders
in organizations today that you believe would be most beneficial in creating a
stronger company culture?
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