It’s Not About the Mission Statement

Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. – Richard Branson

Writing for Talent Management and HR (http://bit.ly/1KWCe2t ), John Hollon cites a survey concerning the state of employee engagement. Among his finding that employers need to pay attention to include: More than 54 percent of employees have felt frustrated about work; only 38 percent of workers strongly agree that their manager has established a strong working relationship with them; some forty percent say they don’t get their company’s vision, or worse yet, have never seen it; nearly 67 percent of American workers can name at least one thing that would prevent them from taking any kind of risk at work.

Intuitively, many leaders know that employee engagement is critical to the success of their organization. Sadly, many employees feel that their leaders in management are out of touch. In fact, forty percent in the cited survey said they don’t get their company’s vision or haven’t even seen it. How is this possible?

Let’s be clear- a mission or vision statement hanging on a wall in some obscure place in the break room is not employee engagement. Yes, a mission statement is important. It’s important that your employees understand your vision and the role they play in seeing it fulfilled. But that alone will not suffice.

At times this is a concept lost on many leaders. Crystalizing a key point on this topic is the former president of Starbucks International, Howard Behar. In his book, It’s Not About The Coffee, he writes, “At Starbucks we’re in the human service business, not the customer service business.” That’s the distinction. Behar adds, “I’ve always said, we’re not in the coffee business serving people, we’re in the people business serving coffee.”

Employee engagement begins with leadership engagement. Employee engagement begins with leaders who are engaged in the lives of the people who make the mission of the work possible. It’s that simple and it’s that difficult. It takes work. It means that as a leader you have to come out from behind your desk and get connected to your people. So what does leadership engagement look like and what are some core characteristics? Here are three for your consideration.

Leadership engagement is proactive.

So long as your approach to employee engagement is a reactionary one – one that responds only during a crisis- it does not qualify as a model of employee engagement. Leadership engagement, for example, says that the health and well-being of your people is important and an investment in them and will include a wellness program because you know that when your employees are healthy they will be more productive.

There are many ways to be proactive and engage your employees but sitting back and waiting to put out the next fire is not one of them. Your mission statement means little to your people so long as your commitment to them is an afterthought.

Leadership engagement is personal

A smart leader understands that people are your most appreciable asset. You can have the best business plan in the world, and the best mission statement to go along with it, but without people you are going nowhere. Leaders who excel at employee engagement understand this principle and take to heart the importance of building meaningful relationships. Your connection to your customer/clients flows through your employees. It’s so much easier for your employee to advocate for your brand and your product when the relationship with its leadership is strong.

Make it a practice of your leadership to get to know your people and build relationships. At the end of the day your people want to know that you care about them and not just the bottom line.

Leadership engagement is a practical

Employee engagement works best when at the end of the day it’s practical. Your engagement with your people is critical but is it must be practical in its application. For example; if communication within your organization is lacking and information is not reaching the right people in a timely fashion; a workshop on retirement options on Monday at 9:00 a.m. may not be the most urgent event on the calendar.

Leadership engagement is all about knowing the pulse of your organization, understanding the needs of your people, and cutting through the layers of bureaucracy to get results. Never underestimate the power of being practical.

Employee engagement issues will continue to be front and center in most organizations. There is always room for improvement. A commitment to employee engagement begins when leaders are engaged with their people.

What do you say?

© 2016 Doug Dickerson

Are You Checking in or Checking Out?

A leader is the one who knows the way, goes the way, and shows the way. – John Maxwell

Employee engagement is as vital to your success as a leader as ever. When a Gallup survey reports that only 30 percent of U.S. employees are engaged in their work what do you think that says about leadership engagement?

The question we would like to pose to you is simply this: are you checking in or checking out as a leader in the way you engage your people? Your answer matters because in it reside signals not just to your leadership style but to the health of your organization.

Here are a series of questions we would like to pose to you for your consideration; a check-up if you will as to your engagement levels with your people and the state of your leadership effectiveness.

Do you know your employees on an individual basis?

Like any smart leader in business you make it a priority to know your customer. Knowing your target audience is critical to your bottom line. If it is important to you to know your customer does it not stand to reason that you should know the people serving your customer?

When you don’t take the time to get to know your employees on an individual basis, it clearly shows that you don’t care. How hard will an employee work for a leader who does not care? You will not get anywhere near the productivity or quality you need from employees if you do not show that you care about their well-being.

Check-In Tip: Get to know your employees on an individual basis. How are their families? What are their hobbies? How was their recent vacation?

Do you know what is happening on the ground level?

One of the dangers leaders can find themselves in is being too far removed from the front lines of the operation. We understand that the responsibilities you face as a leader in part take you away from the front lines so it must be a priority for you to return.

There is no way for you to know everything; when you distance yourself from what is happening on the ground level it’s like putting blinders on. What issues might slip by you? What opportunities might you miss?  

Check-In Tip: Get out on the floor; make your presence the norm. Be observant and engaged with what is happening on the ground level.

Do you have the right people in the right positions?

Your effectiveness as an organization is realized not when you have a lot of people but when you have the right people in the right place. When people play to their strengths and are passionate about what they do then your organization will excel.

None of your employees want to be just a warm body, and most of your tasks require some form of specialized knowledge or skill. When you give little thought to where employees can make the greatest contribution to the organization, you are crippling your operations and minimizing the importance of individual contributions.

Check-In Tip: Learn where your employees’ strengths lie. Then place them in positions where they will be engaged and challenged while making the greatest contribution to the organization.

Can your employees count on you?

The people in your organization need to know that you are a leader who is reliable and will have their backs. You foster trust and earn respect not merely by your words but in your day-to-day actions that demonstrate your commitment to their success.

If your employees don’t feel they can count on you, we’d be willing to bet that they won’t go out of their way to be there for you either. If you send the message to your employees that it’s every man for himself, be prepared to be left standing on your own.

Check-In Tip: Show your employees that you have their backs; knowing that they can count on you is a key factor in gaining the trust and respect you need to be an effective leader.

So, are you checking in or are you checking out? As a leader, you are setting the example for employees to follow. If you are not connecting with your employees and engaging in operations at the ground level, your employees will follow suit. And, disengaged employees do not reflect well on any leader and do not benefit the organization as a whole. 

© 2016 Doug Dickerson and Elizabeth Stincelli

Liz Stincelli is the Founder of Stincelli Advisors where she focuses on helping organizations engage employees and improve organizational culture. She holds a Doctor of Management degree with an emphasis on organizational leadership. Learn more about Liz by visiting her website: www.stincelliadvisors.com

People Business 101

The more I get to know people, the more I love my dog – Frederick the Great

Writing in The Book of Business Anecdotes, Peter Hay shares a story that back in the 1950’s, marketing whiz Stanley Arnold was working at Young & Rubicam, where he was asked to come up with a marketing campaign for Remington Rand. The company was among the most conservative in America. Its chairman at the time was a retired General Douglas MacArthur.

Intimidated at first by a company that was so much a part of America, Arnold also found in that phrase the first inspiration for a campaign. After thinking about it, he went to the New York offices of Merrill Lynch, Fenner and Beane, where he told the broker, “I want to purchase one share of every single stock listed on the New York Stock Exchange.”

After a vice president tried to talk him out of it, the order was finally placed. It came to more than $42,000 for one share of the 1098 companies listed at the time. Arnold now took his diversified portfolio into a meeting of Remington Rand’s board of directors, where he argued passionately for a sweepstakes campaign with the top prize called A Share in America.

The old gentlemen shifted around in their seats and discussed the idea for a while.  “But Mr. Arnold,” said one, “we are not in the securities business.” Another said, “We are in the shaver business.”

“I agree that you are not in the securities business,” said Arnold, “but I think you also ought to realize that you are not in the shaver business either. You are in the people business.” The company bought the idea.

As a leader when you grasp and understand this simple but sometimes elusive reality of business it will be a difference maker for you. It’s easy to get so caught up in the day-to-day procedures and maintenance of business (the what) that we forget the why (vision and values) and fail to nurture the who of business – people. Here are three essential reminders to help you stay focused.

People are the purpose of your business; serve them.

At times this is a concept lost on many leaders. Crystalizing a key point on this topic is the former president of Starbucks International, Howard Behar. In his book, It’s Not About The Coffee, he writes, “At Starbucks we’re in the human service business, not the customer service business.” That’s the distinction. Behar adds, “I’ve always said, we’re not in the coffee business serving people, we’re in the people business serving coffee.”

It’s when you serve people and treat them the way you would like to be treated that you will be fulfilling the tenants of excellent customer service. But it’s a point so simple we often overlook it. When your focus is on people and not your product the people will take care of your product.

People are the fuel of your business; invest in them.

In his book, Up, Down, or Sideways, my friend Mark Sanborn explains, “Selling creates a transaction. Service--how we treat and care for that person-creates a customer. Without the customer, all is lost. Remember: no customers, no profit. Know customers, know profit. So making a connection with the customer becomes vital to the initial transaction and, more important, to the continued loyalty to your organization or brand.”

Smart leaders are all about building relationships. A person’s association to your product will take a backseat to their relationship with you as a person. When you nurture relationships above all else you are placing value where it belongs. Invest in people and they will invest in you.

People are the future of your business; be faithful to them.

 If not careful, leaders can have a narrow view of loyalty and only see it flowing one way – towards them. But may I remind you that loyalty is a two-way street and the best way to receive it is to give it. Be loyal to your people and they will be loyal to you. It’s that simple.

Og Mandino said, “Always render more and better service than is expected of you, no matter what your task may be.” Leaders who deliver their service with a servant’s heart will never go wrong. Faithfully deliver your best and the people you serve will reward you.

Are you a people person?

© 2015 Doug Dickerson