If you’re going through hell, keep
going. – Winston
Churchill
A story is
told of a group of friends who went deer hunting and paired off in twos for the
day. That night one of the hunters returned alone, staggering under the weight
of an eight-point buck.
“Where’s
Harry?” he was asked. “Harry had a stroke of some kind. He’s a couple miles
back up the trail,” In disbelief the others replied, “You left Harry laying
there and carried back the deer?” “Well,” said the hunter, “I figured no one
was going to steal Harry.”
That
humorous story sets up a not so funny real life scenario involving the state of
mind of many of corporate leaders in today’s workplace.
Writing in Forbes (http://onforb.es/122XxYT), Susan Adams opined about a recent
Booz &Co. survey that revealed that “many corporate leaders are not able to
keep their priorities straight. They are also pursuing strategies they don’t
believe in, and many of their strategies fail to build on the things their
companies are especially good at, compared with competitors. It’s like
everything that can go wrong already has gone wrong for them.”
More than
3,500 managers from around the world took part on the Booz survey. Here is a
sampling of the results:
·
A
majority, 64%, said their biggest frustration was having too many conflicting
priorities.
·
54%
said they don’t believe that both employees and customers understand their
strategy.
·
Only
33% said they thought the company’s “core capabilities” support their company’s
strategy.
·
Just
21% said all their businesses “leverage their core capabilities.’
·
Only
20% said they think their company has a “right to win” in all markets where it
competes.
From these
findings we get an idea as to why so many corporate leaders feel the way they
do and the need for strong leadership to correct it. The issues are complex and
the solutions are varied. If you feel like you are in over your head then here
are three solutions worth considering.
Organizational values
should be shared not sacrificed. At the heart of your business is a set of values that define
who you are, the product you deliver, the customers you serve, and how your
will conduct your affairs. It’s the creed of your business that transcends
‘what’ you do and answers the question of ‘why’.
Until
everyone is on the same page as it relates to your values you will never carry
out your priorities. If managers and leaders are feeling the tension of
competing priorities then it’s time revisit your values in order to get to the
root of the problem. Values are the glue that binds you together and without
them you will always have tension.
Organizational priorities
should complement not be in conflict. Not even the best corporate leaders will be able to
execute their plans successfully if the company’s priorities are not in harmony
with its values and embraced by everyone. When competing agenda’s and ego’s
interfere with what’s best of the company then there will be problems.
Everyone has
priorities as it relates to individual performance. That being said, those
priorities should not run contrary to the overall values and priorities of the
organization. They should complement it. If you don’t fully embrace your core
values then you will never fully execute your priorities. Why? Priorities flow
out of values.
Organizational communication
should give clarity not lend to confusion. The lifeblood of your organization is
clear communication –on all levels. Many of the concerns expressed by the
survey respondents can be traced back, and in part attributed to, poor
communication. If the lines of communication are not open and clear it makes
keeping priorities straight much more difficult.
Tony Robbins
said, “To effectively communicate, we must realize that we are all different in
the way we perceive the world and use this understanding as a guide to our
communication with others.” This is a great point to consider going forward.
Wise leaders will make every effort possible to communicate core values clearly
so that they are known and embraced internally, and as a result known and
appreciated by your customers.
The
challenges of corporate leadership are as complex as they’ve ever been. But in
the search for solutions we must not be our own worst enemy by engaging in
approaches that are self-defeating. Values should be clear. Priorities should
be mutual. Communication must be clear.
What do you
say?
© 2013 Doug
Dickerson
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